The challenger sale ceb9/28/2023 ![]() Armed with the Internet and social media, today’s buyers are engaging with bloggers, analysts, peers, and your competitors long before they’re in a formal buying process. ![]() Does your sales team use them strategically?Īccording to CEB, the average buyer completes 60% of the decision-making process before contacting a salesperson. Social networks amplify the Challenger Sale and boost performance by 10% to 20%.
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